Ellis Munro Buyers Agency is the brainchild of Alexandra Ellis and Maxwell Munro, forged by their genuine friendship and shared passion for their Eastern Suburbs community and the people who thrive there. Imogen Frost was engaged to create a brand identity that married Ellis Munro’s expert approach with their intimate local understanding, evoking trust in prospective buyers who look to call Sydney’s Eastern Suburbs home.

A simple yet bold logomark sits at the heart of the brand identity. A symbol of Ellis and Munro’s complementary skillset and commitment to smooth property procurement, this expands into the wider visual system serving as a distinct holding device. A proud red and warm mahogany palette is paired with a soothing blue and cream – a nod to the coastal surrounds. The result is a sophisticated visual identity that promises guardianship and sets the stage for Ellis Munro’s capital growth.