Tucked away in Brisbane’s industrial estate, Fox Coffee boasts a brew epitomised solely by the long queue of locals at 6am. Imogen Frost was engaged with Smack Bang to design a robust brand identity and website that unapologetically reflects the quality product and community-centric service that Fox offers its customers.

A brazen logotype sits proudly at the center of the brand identity, embedded with a visual reference to the people that make Fox, Fox. A dynamic visual system that embraces simple typography choices, refined colour palette, and playful graphic language captures the unfussy and welcoming nature of the team, empowering Fox Coffee with confidence to let them get back to what they do best – making a damn good cup of coffee.

Photography by Jack Gibson