Travel content has a trust problem. Glossy hotel campaigns and sponsored posts have trained audiences to look past the polish and ask: but what's it actually like? A new generation of creators had already answered that question: building loyal followings around exactly that kind of honest, personal travel perspective. The infrastructure to turn that influence into a business hadn't caught up.
Byrdli was built to close that gap: a platform for travel creators to launch their own clubs, curate experience, and earn from the communities they'd spent years building.The proposition was simple and genuinely new. A real person whose taste you already trust, packaging it into something you can actually book.
The brand needed to match that energy. Bold enough to stand on a global stage. Warm enough to feel like a community worth joining. And unmistakably built for people who move through the world with their eyes open.
THE IDENTITY
The creative inspiration was travel itself: specifically, the version of yourself that shows up when you're in it. Louder. Bolder. A little more willing to say yes.
The palette came from a single image: the striped umbrellas of an Italian beach club. Cobalt and orange. Opposing, vibrant, instantly evoking that feeling of being somewhere. Not a colour combination that hedges. One that commits.
At the centre of the identity is a custom Y, a bird in flight and a book mid-page. Freedom and storytelling in one mark. A symbol that holds the whole proposition: creators who go places and bring their audiences with them.
The campaign line BY YOU made the platform's point of difference explicit. Greece by Lucy. Spain by James. Their recommendations, their edit, their world. The world, seen through the eyes of someone you already follow.
THE EFFECT
A brand built for the world stage needs to look like it belongs there from day one. Byrdli launched with the visual confidence of a platform that had already arrived. Bold enough to turn heads, clear enough to explain itself in a glance.
For a new venture asking creators to trust it with their communities, that first impression wasn't cosmetic. It was the whole pitch.
But don't hear it from us. Hear what Vanessa had to say.
“Working with Imogen was one of the most seamless and creatively energising experiences I’ve had. I came to her with a complex, layered business, and she managed to capture not just the visual identity, but the soul of it.
From the very first concept to the final rollout, she brought clarity, style, and strategic thinking. The brand we built together has given us a visual edge in market, deepened trust with our creators and partners, and anchored everything from our website to social to investor decks.
Imogen just gets it. She’s who I’d recommend to any founder or creative who wants their brand to not just look beautiful, but to mean something.”
– Vanessa Richards, CEO, Byrdli
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