There are brows, and then there are Eleni Brows.
Eleni Brow is a brow healer helping women reclaim the brows they were born with. Her signature Undone Brow has developed a cult-like following, with celebrities and brow-enthusiasts alike flocking from all around the world for time in her chair.
This rebrand came from an inflection point for Eleni. As her impact was growing, she no longer felt her brand truly reflected where she was going. (Where she was going was European brow residencies, Undone Brow courses and Melbourne's brow artist to the stars.)
Now, she has an identity big enough to hold all of her ambitions (and more).
THE IDENTITY
Eleni has strong feelings about brows. So, naturally, the identity says it like it is.
A bright palette of cobalt and tangerine are intentionally divisive. A singular strong typeface is confident and unfussy. Bold, but never brash for its own sake. Just honest.
The result is a brand that doesn't ask for permission. Soft where it needs to be, fierce everywhere else. For the woman ready to take up exactly the space she was always meant to.
The brand mark was created as a representation as the cycles of life (and brows) we go through. An abstract E and B in one continuous flowing line: No beginning, no end. A visual of the brow's regrowth cycle when visiting Eleni and the beauty journey every woman takes back to herself.
TESTIMONIAL
"Imogen got me immediately – and I think that's what I love most about this.
Your vision for Eleni Brow feels completely inspired. You understood where I wanted to take the brand, but somehow saw it even more clearly than I did.
It feels confident, intelligent and distinctive. Elevated without being polished to death. There's restraint, but also wit and edge – and it feels entirely its own.
More than anything, it feels like me, and unlike anyone else. And like exactly what Eleni Brow should be."
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